Naming strategy and development including brand names, product names, and supporting rationale.
Yutori Apartments For the brand development of this new build, our team set out to create an identity rooted in the Japanese concept of yutori. It’s a philosophy that speaks to space, margin, ease, and the gentle luxury of having time to spare. The visual direction reflects this balance through a fresh, crisp palette of […]
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Paralian at the Point For the brand development of this new build, our team set out to create an identity that captured the coastal rhythm of Seattle’s waterfront. The name Paralian — meaning “someone who lives by the sea” — became the foundation for a brand story centered around connection to water, movement, and place,
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